A brand is a relationship.
It requires patience. It requires seduction. It requires honesty.
But mostly it requires constant attention.
Here, some highlights of brands who have trusted me.
“Grindr is growing up:
how the gay dating app became a major digital player:
whether teaming up with J.W. Anderson to stream his AW16 fashion show or delivering texts to fleeing Syrian refugees about where to find safe houses, there’s a lot more to Grindr than you might realize.”
- Dazed Digital
IN UNDER TWO YEARS, OUR GLOBAL MARKETING INNOVATIONS HELPED PEPSI PASS DIET COKE IN MARKET SHARE FOR THE FIRST TIME IN FOUR YEARS, RETURNING IT TO #2 IN THE CATEGORY.
Took the 6 billion dollar retail brand from "kitsch to current",
turning out 1300 pieces of creative a week, across all retail touch-points, with an internal department of 150, launching digital, and re-imagining the icon for a new generation of families.
FROM LINDSAY LOHAN
TO KATE MOSS
IN 18 MONTHS.
Copyright LANDIS SMITHERS 2017