PROJECTS

A brand is a relationship.

It requires patience.  It requires seduction.  It requires honesty.

But mostly it requires constant attention.

Here, some highlights of brands who have trusted me.

01.

Grindr

“Grindr is growing up:

how the gay dating app became a major digital player:

whether teaming up with J.W. Anderson to stream his AW16 fashion show or delivering texts to fleeing Syrian refugees about where to find safe houses, there’s a lot more to Grindr than you might realize.”

- Dazed Digital

VIEW PROJECT

02.

Pepsi

IN UNDER TWO YEARS, OUR GLOBAL MARKETING INNOVATIONS HELPED PEPSI PASS DIET COKE IN MARKET SHARE FOR THE FIRST TIME IN FOUR YEARS, RETURNING IT TO #2 IN THE CATEGORY.

VIEW PROJECT

03.

Took the 6 billion dollar retail brand from "kitsch to current",

turning out 1300 pieces of creative a week, across all retail touch-points, with an internal department of 150, launching digital, and re-imagining the icon for a new generation of families.

Old Navy

VIEW PROJECT

04.

Playboy

FROM LINDSAY LOHAN

TO KATE MOSS

IN 18 MONTHS.

 

VIEW PROJECT

Copyright LANDIS SMITHERS 2017