My experience began with a decade as a Creative Director
at global advertising agencies, where I created television, print,
and integrated campaigns for multi-national brands,
culminating in the award-winning “Campaign for Real Beauty” for Dove.
I was the Vice President of Marketing / Creative Director
of an iconic 6 billion dollar national retailer,
running a team of art directors and writers that created everything from in-store signage to packaging;
from social media platforms to national print campaigns, television ads, and executions that made it a truly integrated brand.
As a Director and Photographer,
my campaigns ran for years for lifestyle brands
and fashion clients around the globe.
I continue to shoot special projects.
As Creative Director on the legendary Playboy brand,
our team re-launched the American icon,
returning it to a heritage glamour to engage a new generation
across global new product launches, content development,
social media re-invention, influencer engagement, and designer collaborations.
As Creative Director on the Pepsi brand,
I worked with the global team across all media touch points,
creating their largest multi-touch point global campaign in history,
and helping push Pepsi past Diet Coke for the first time in years.
At Grindr, my team took the world's largest gay social network and grew it into a full lifestyle brand, across events, product innovations, a first of its kind content channel, and surprises that were "zero feet away" from brand equity.
A brand is a relationship.
It requires patience. It requires seduction. It requires honesty.
These brands have trusted me to place them in culture, and expand their influence.
Copyright LANDIS SMITHERS 2017